The diminutive workshop
started by the watch-obsessed Antoine LeCoultre in the Jura Mountains in
Switzerland, in 1833; is a world-famous, uber high-class watch making reality
today. Accompanied by his immense dedication, LeCoultre was able to create the first
micrometer, a device that is capable of measuring up to a thousandth of a
millimetre. Since then, Jaeger LeCoultre
has never turned back. Over the years,
it has successfully established its legacy of being the best when it comes to
the world's most innovative inventions in the field of Watch making.
This watch making company
has produced over 1,242 different calibres, registered approximately 400
patents and created hundreds of inventions, since its inception. The invention of the Keyless watch (1847),
Million metre (1844) and the randes complications solely lies with Jaeger Le
Coultre. Today, Jaeger-LeCoultre offers eight distinct collections of
timepieces and maintains multiple partnerships in diverse sectors, such as
marine preservation, motorsports and polo. The company has been a fully owned
subsidiary of the Swiss luxury group Richmond and is one of the world's best
producers of luxury watches for men. The
company has kept a steady presence among the top-of-the-group manufacturers of
elegant watches in the world.
Master tests by the
Master Company: To keep a check on the quality of its products, all Jaeger Le
Coultre timepieces except the Calibre 101 and the Atmos undergo the “1,000
hours test”.
This test, however,
originated with the Master Control line, born in 1992 with the goal of
improving reliability and accuracy by subjecting every completed watch to a
battery of six tests lasting 1,000 hours or nearly six weeks. Evolved and more
developed tests have been followed by the company over the years. They include
tests like Master Ultra-Thin, Master Grande Tradition and Master Extreme.
One of the most important
historic timepieces produced by this best brand of luxury
watches is perhaps the Reverso, which was first created in 1931
as a watch capable of surviving the hard knocks of a polo game: the case can be
swivelled in its carrier to protect the watch glass. Considered a classic of
Art Deco design, the Reverso is still manufactured today.
Creation of the world's
most expensive watch: Jaeger Le Coultre has established its supremacy over its
competitors and set an unachievable bench mark for them, by creating the
Joaillene Manchette, which is undoubtedly the most expensive watch in the world. The Joaillene Manchette
is priceless, both in its value and its breath taking looks. Still, experts have
valued this elegant watch at a staggering $26 Million. The Joaillene Manchette was Jaeger LeCoultre’s
gift to Her Majesty Queen Elizabeth II on the occasion of her 60 year of reign.
It features 576 diamonds and a sapphire dial. The bracelet resembling watch is
registered in the record books as the watch with the smallest mechanical
movement, with 98 tiny parts weighing around one gram each making up the watch.
Undoubtedly, the worth of the Joaillene Manchette makes Jaeger Le Coultre the
best brand of luxury watches in the world.
Recognitions through
reputed global tie-ups: Jaeger Le
Coultre has obtained certification for its commitment to human rights and for
meeting the ethical, social and environmental standards established by the
Responsible Jewellery Council's Member Certification system in October 2011 to
establish its concern for world issues, thereby boosting its reputation.
Moreover, it joined hands with UNESCO's World Heritage Centre to support the
World Heritage Programme, along with the international Herald Tribune. The partnership provides funding and media
exposure for one of the World Heritage Committee’s priority programmes.
Jaeger Le Coultre is keen
to invest in luxury watches for men in India and has recently filed for a 100%
single brand application to enter the Indian retail market, becoming the first
luxury company to apply for foreign direct investment through this route.
