Wednesday, September 10, 2014

Jaeger Le Coultre: Pioneer of Inventions in Watchmaking Since 1833




The diminutive workshop started by the watch-obsessed Antoine LeCoultre in the Jura Mountains in Switzerland, in 1833; is a world-famous, uber high-class watch making reality today. Accompanied by his immense dedication, LeCoultre was able to create the first micrometer, a device that is capable of measuring up to a thousandth of a millimetre. Since then, Jaeger LeCoultre has never turned back.  Over the years, it has successfully established its legacy of being the best when it comes to the world's most innovative inventions in the field of Watch making.

This watch making company has produced over 1,242 different calibres, registered approximately 400 patents and created hundreds of inventions, since its inception.  The invention of the Keyless watch (1847), Million metre (1844) and the randes complications solely lies with Jaeger Le Coultre. Today, Jaeger-LeCoultre offers eight distinct collections of timepieces and maintains multiple partnerships in diverse sectors, such as marine preservation, motorsports and polo. The company has been a fully owned subsidiary of the Swiss luxury group Richmond and is one of the world's best producers of luxury watches for men.  The company has kept a steady presence among the top-of-the-group manufacturers of elegant watches in the world.

Master tests by the Master Company: To keep a check on the quality of its products, all Jaeger Le Coultre timepieces except the Calibre 101 and the Atmos undergo the “1,000 hours test”.
This test, however, originated with the Master Control line, born in 1992 with the goal of improving reliability and accuracy by subjecting every completed watch to a battery of six tests lasting 1,000 hours or nearly six weeks. Evolved and more developed tests have been followed by the company over the years. They include tests like Master Ultra-Thin, Master Grande Tradition and Master Extreme.

One of the most important historic timepieces produced by this best brand of luxury watches is perhaps the Reverso, which was first created in 1931 as a watch capable of surviving the hard knocks of a polo game: the case can be swivelled in its carrier to protect the watch glass. Considered a classic of Art Deco design, the Reverso is still manufactured today.


Creation of the world's most expensive watch: Jaeger Le Coultre has established its supremacy over its competitors and set an unachievable bench mark for them, by creating the Joaillene Manchette, which is undoubtedly the most expensive watch in the world. The Joaillene Manchette is priceless, both in its value and its breath taking looks. Still, experts have valued this elegant watch at a staggering $26 Million. The   Joaillene Manchette was Jaeger LeCoultre’s gift to Her Majesty Queen Elizabeth II on the occasion of her 60 year of reign. It features 576 diamonds and a sapphire dial. The bracelet resembling watch is registered in the record books as the watch with the smallest mechanical movement, with 98 tiny parts weighing around one gram each making up the watch. Undoubtedly, the worth of the Joaillene Manchette makes Jaeger Le Coultre the best brand of luxury watches in the world.

Recognitions through reputed global tie-ups:   Jaeger Le Coultre has obtained certification for its commitment to human rights and for meeting the ethical, social and environmental standards established by the Responsible Jewellery Council's Member Certification system in October 2011 to establish its concern for world issues, thereby boosting its reputation. Moreover, it joined hands with UNESCO's World Heritage Centre to support the World Heritage Programme, along with the international Herald Tribune.  The partnership provides funding and media exposure for one of the World Heritage Committee’s priority programmes. 

Jaeger Le Coultre is keen to invest in luxury watches for men in India and has recently filed for a 100% single brand application to enter the Indian retail market, becoming the first luxury company to apply for foreign direct investment through this route.

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