Monday, July 28, 2014

Assortment of style, sports & sophistication in A Swiss wristwatch with Chopard




Founded in 1860 by Louis-Ulysse Chopard, the Chopard watches are totally astonished, unique and elegant watches in the entire globe. This Swiss-based company put forward masterpieces in watches, jewelry and accessories. Majorly it is most exalted for its Swiss design watches with fine finishing. Its main headquarters is in Meyrin, near Geneva. The Scheufele family, headed by Karl-Friedrich and Caroline Scheufele, bought Chopard in 1963 and moved the company into its current place in 1976. 

Chopard watches collections include happy diamonds, Happy Sport, Happy Sport II, Classic, La Strada, L.U.C and Imperiale.  Among them the famous sport watch L.U.C which have automatic movement and notable power reserve, is by far the most innovative watch. The company took almost 3 years of research to develop such kind of watch. Also L.U.C. products come with COSO certification (which is the institute responsible for certifying the accuracy and precision of wristwatches in Switzerland).
In 1988 Chopard get into partnership with the Mille Miglia, the renowned classic car rally in Italy and decided to create 1000 Miglia sport watch collection. The Miglia line is a fusion of watches they build and the features of a professional racecar. The dial of the watch was designed in such way to read easily while racing.  Additional features such as chronograph and GMT indicator can be used particularly for auto-racing. In 1988 only, it became the event sponsor of the Mile Miglia race. 

Later in 1993, the Chopard launched Happy Sport Collection which was admired by all. It came in a variety of shapes according to customer’s preference. This kind of distinction in watches was never seen. The round and square models give it a stylish look and the machinery was done by top qualified R&D engineers. The Happy sport collection is still prominent today. The brand became official partner of the Cannes Film Festival in 1998 which have been a boost for the company. The joint venture leads to introduction of a new award to promote creativity in films, Chopard Trophy award. Its products are have made many public appearances. As these watches are worldwide desired by celebrities and are regularly seen on the red carpet of grandest event. 

It has its major inspiration from race-car (sports cars) which can be reflected in their luxury watches for men and women. In 2002 Chopard became the official partner and timekeeper for the Automobile Club de Monaco race. Also In 2010, Chopard initiated three-year partnership supporting WWF's Tiger Initiative, a conservation project aiming at saving wild tigers from extinction. The brand’s products are ideal combination of style and sports. It’s among the top brand of watches in globe. The company’s estimated sales were €550 million in total sales and €250 million in watches with about 100 stores around the world, which makes it one of the profitable watch brands in the world.

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